Fireground X Business Incubator

Fireground X

Empowering First Responder Owned Businesses to Build, Grow, and Thrive

At Fireground Financial, our mission goes beyond financial literacy. We're dedicated to creating real opportunities for firefighters and first responders to build lasting wealth and successful businesses.

That's why we created Fireground X, a business incubator tailored to first responder owned businesses. Our program offers trusted support, proven strategies, and a long-term vision to help your business grow from the ground up.

Whether you're starting a brand from scratch, launching a brand, scaling your side hustle, or ready to take your company to the next level, we’re here to support you every step of the way.

Built By First Responders, For First Responders

Our incubator isn’t just theory. It’s built on over 10 years of experience growing brands from the firehouse floor to global reach. Our flagship platform, Train Your Probie, has grown into one of the largest firefighter communities online, with over 1 million followers across social media. Through this journey, we've gained invaluable insights into building brands that earn trust and create meaningful impact.

What We Offer (Today and Tomorrow)

Our services are designed with one goal in mind: your business success. Here’s how we help you grow:

Branding & Identity Development

We craft brand strategies that go beyond aesthetics, helping you develop a compelling story, logo, and identity that resonates with your audience and reflects your values.

Marketing Strategy & Content Guidance

We help you build grassroots campaigns and digital strategies that are authentic, impactful, and designed to connect meaningfully with your community.

Social Media Promotion & Paid Advertising

We offer curated paid promotion opportunities through our Train Your Probie channels, giving your business access to a massive, targeted audience (only if it aligns with our values and mission.)

We don’t sell ads. We build partnerships that make sense.

Business Coaching & Fire-ground Capital

Our team brings firsthand experience to guide you through growth challenges, business model refinement, and funding. In select cases, opportunities for direct investment or equity-based support may be available in future phases.

Not Just a Boost, A Blueprint

At Fireground Financial, we understand that building a business requires more than just short-term growth. It’s about creating structure, instilling values, and ensuring long-term sustainability. We are here to help you build a business designed for success, purpose, and impact.

Ready to Build?

We don’t work with everyone, but if your vision aligns with ours, we’d love to hear what you’re building.

Contact Us to learn more about how Fireground X can help your business thrive.